Want the London look? Rimmel introduces Insta Fix & Matte Powder! A translucent pressed powder for a matte finish. Apply with powder brush over foundation or bare skin. Use to set foundation as a finishing step and for quick touch-ups during the day. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.