Indulge in an ultra-hydrating, buttery treat that leaves your lips feeling silky-soft, nourished, and replenished.

• The lip balm's ultra-hydrating formula is enriched with skincare actives including 5% Squalene

• The nourishing vegan formula melts onto lips for an ultra-glossy, sheer tint

• The lip-hugging applicator provides a smoothing and soothing effect

• Fall in love with its sweet vanilla scent of the flavoured lip balm that makes it irresistible to reapply 24/7

How to apply

Step 1: Apply Rimmel London Butter Me Up Lip Butter Balm in the centre of your upper lip and glide it across the entire bottom lip to reveal nourished, smoother-looking lips.

Step 2: Can be worn under or over your favourite Rimmel lipstick for soft, supple lips and ultra glossy shine or as an overnight balm.