GUERLAIN

THE LIFE FORCE OF THE VANDA COERULEA ORCHID

TO REVIVE CELLULAR YOUTH FROM THE ROOTS

The new Longevity Cream is the first Guerlain age-defying skincare that revives cell longevity at its root to visibly master youth each day.

The culmination of twenty years’ research, Guerlain has captured the exceptional power of longevity of an orchid: Vanda coerulea. Capable of living for over one hundred years, it is known as the “flower of ten thousand generations”.

Its vital force has been concentrated in the new patent filed¹ ORCHID LONGEVITY?? technology.

For the first time, Guerlain has demonstrated the ability of this age-defying concentrate to revive youth connections within skin cells, at the roots of 9 longevity pathways².

Cell vitality augments by 196%³, encouraging high regeneration of the components of youthful skin, from the first applications.

Skin looks younger, each day?.

¹Vanda coerulea combined with a patent-pending complex FR 25 05500.

²In vitro and ex vivo test on ingredients. Refers to cellular longevity mechanisms, learn more below.

³In vitro test on ingredients.

?Clinical evaluation by a dermatologist, 40 women, 2 applications per day, 6 months + Self-assessment, 222 women, 2 applications per day, 1 month.

SKIN LOOKS VISIBLY YOUNGER, EACH DAY

FROM THE FIRST APPLICATIONS,

SKIN IS REGENERATED UP TO THE SURFACE

+60%¹ COLLAGEN I, +58%¹ CERAMIDES

IN 1 WEEK,

SKIN QUALITY SEEMS DEEPLY IMPROVED

OBSERVED BY 96%² OF WOMEN

IN 1 MONTH,

VISIBLY CORRECTS THE MAJOR SIGNS OF AGEING³

SKIN LOOKS 6X FIRMER AND 3X PLUMPER

AFTER 6 MONTHS,

THE SIGNS OF AGEING APPEAR TWICE AS SLOWLY?

¹Product tested on skin explant.

²Satisfaction test, 104 women, China, 2 applications per day.

³Clinical evaluation by a dermatologist, 40 women, 2 applications per day, comparison vs placebo.

?Clinical evaluation by a dermatologist (fine lines, deep wrinkles, plumpness, outline of the face, density, lift effect, sagging), 40 women, 2 applications per day, comparison vs placebo.

PATENT FILED¹ ORCHID LONGEVITY?? TECHNOLOGY TO ACTIVATE 9 LONGEVITY PATHWAYS²

Cellular youth relies on a set of biological mechanisms known as “longevity pathways”. With age, these pathways weaken, and the cell loses its ability to maintain skin’s youthfulness.

After 20 years’ research, Guerlain has succeeded in amplifying 9 longevity pathways², creating ORCHID LONGEVITY?? technology infused with the life force of the Vanda coerulea.

For the first time, Guerlain has demonstrated its ability to target a key biological marker of ageing in skin cells – MAMs: dynamic youth connections at the heart of longevity pathways².

Cell vitality augments by 196%³, they recover their ability to regenerate the components essential for youthful skin.

¹Vanda coerulea combined with a patent-pending complex FR 25 05500.

²In vitro and ex vivo test on ingredients.

³In vitro test on ingredients.

A NEW PATENT FILED¹ REFILL SYSTEM, AT THE FOREFRONT OF ECO-DESIGN

The new Orchidée Impériale refill is a first in terms of cosmetics eco-design: mainly recyclable², it consists of 90%³ cellulose, a plant-based fibre, and incorporates a polymer film to guarantee the product’s preservation.

Ten times lighter³, this innovative system required three years’ development and the creation of new methods to assess its performance and meet Guerlain’s exacting quality standards. More than 9,500 test pieces were produced and over 80 airtightness tests carried out.

¹Patent application filed FR 24 04336.

²Recycling an inseparable package can be complicated; however, solutions exist that may vary from country to country depending on the technologies available:

1. Specialized treatment centers

2. Energy recovery

3. Development of new recycling streams

It is important to inquire about local options and to drive innovation towards more sustainable materials.

³Calculated compared to the weight of the materials in the refill.

?Life Cycle Analysis: Comparison between 1 full product + refill vs 2 full products through Life Cycle Analysis (including materials, origin, manufacturing, transport during the launch period).