IT COSMETICS

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 NEW! Limited-edition Superhero™ Mascara - Volumizing & Lengthening Mascara - Define your lashes with confidence! This limited edition of your favorite mascara for super lash length makes the perfect gift. The best part? This full-size Superhero Volumizing and Lengthening Mascara includes skin-loving collagen and peptides! IT gives your lashes the look of super volume and length in just one coat.

Superhero™ Mascara - Volumizing & Lengthening Mascara - IT Cosmetics has the best lengthening mascara and the best high volume mascara to give you perfect lashes! Discover our Superhero™ Mascara - Volumizing & Lengthening Mascara today to get fuller lashes. It works to make your lashes look super voluminous and long in just one coat!

Real Results

IT transforms your lashes!

100% saw a fuller lash line!*

96% said lashes looked stretched!*

96% saw dramatic volume & length!*

96% saw plumper-looking lashes!*

*Results observed in a consumer panel survey.